Rebel Way Design

As designers we have a responsibility to society, because as designers we specialise in communicating messages, and effective communication of a message can have a great impact on society, because a message communicated effectively delivers more than just information, it delivers emotion, and emotion is so powerful it can make people act in defiance of logic. I aim to communicate more effectively by understanding my clients better, building a base founded on logic and fuelled by emotion to achieve their goals, however if the message a client wishes to communicate is one that would negatively impact society, through its portrayal of gender roles, its clear message about a topic, or generally its actions in support of a life style which is unsustainable and detrimental to us as a species and the planet we live on, then that is a client I cannot work with.

Rebel Way means doing things differently, not for the sake of being different, but because now is the time for change.