T'store by Vodafone+Threadless/Minor Project
The projest is about a retail experience created by connection of two brands Vodafone and Threadless.
Their brief was to design a spacial experience for one of FITCH’s current clients (Lego, McLaren or Vodafone), and combine it with another global brand of their choice to produce an unusual and innovative branding experience.
Threadless & Vodafone symbolize network, connection and interrelation between people. Concept was based on interlacing threads, to represent the connection between two brands.
I was one of two people that have been offered paid work placements with FITCH, one of the top 5 design agencies in the world.
T'store by Vodafone+Threadless
axo_view
Entrance
NW elevation
SW elevation
SE elevation
NE elevation
VENDING MACHINE 24/7 vending machine to buy eg. gift & touch screen to order your t-s
GET A COFFEE On the way to work. Different graphics can be displayed on the cup for promot
PROJECTOR/GRAFITTI WALL Open-air cinema with projector or graffiti wall, for eg. Graffiti Wars
T-SHIRT DISPLAY If they like displayed design then simply can purchase the product rolled into
VIRTUAL MIRRORS The technology of virtual mirrors lets visitors try on outfits without taking t
TOUCHABLE SURFACES Touchable surface; visitors can transfer their photos/graphics, from their m
CREATE AREA In the creative area, people can design their own graphic & then take a plain t
CREATIVE ROOM
TILL
LAPTOP COVERS Vodafone corner, where customers can choose covers for their laptop, mobile phone
LOCATION: St Stephen’s Green Park, Dublin I have chosen park next to main shopping area in Dubl
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